Launched GROUNDED a range of vegan m*ilkshakes to the UK market

Managed the press office for the launch of GROUNDED m*ilkshakes to the UK market. Planning and defining a PR startegy for launch that focused on raising awareness for the new range amongst trade and consumer markets, as well as profiling the founders and the story behind GROUNDED. Drafting a media strategy, press release, key brand messaging and a Q&A/briefing document for media interviews, the news was widely received with coverage secured in the likes of The Sun, STYLIST, OK!, SheerLuxe.com and The Grocer.