Easym
Mortgages. Simple. That was the key message behind this brand, aimed predominantly at a younger market, one that might be confused or even nervous about what’s involved with getting a mortgage. The name Easym came from what the process was going to be for any customers, easy!
The colours were chosen as an immediate departure from the usual ‘financial’ colours a lot of competitors have. There are plenty of mortgage brokers and advisors and easym needed to make a splash on arrival and be noticed for it’s differences. circular nature was then built on, radiating out from the logo itself and eventually leading to the idea that there was something missing a little…
Character! Introduced as the brand ambassadors these characters are to feature throughout all messaging and designs, really removing the layers of formality you’d usually expect and making this time in a home buyers life exciting rather than scary.
Based on the 1930s style, an illustrator was hired and given the brief on what was needed in terms of the ‘cast’. The friendly house is the main member, but supported by the usual moving home items such as boxes and ladders, but also the friendly mortgage wizard and villainous mortgage devil.
This approach needed a brand new website that was clear and simple to use, big messaging, clear buttons and an easy to find form right on the homepage.
Total page numbers were kept to a minimum, if there was the information to be found it should be easy and failing that we’re just a phone call away. You can give it a try for yourself here.
Being a new business, a key part of the brief was to build out a launch campaign predominantly through social media (due to Covid-19 restrictions), focusing on a looney toons esque style countdown that revealed small parts of the characters as we got closer to launch.
Being still in it’s infant stage, it’s very exciting to see where this new business will go in the coming months!
