Ecobank Mobile App
With over 900 million mobile phones embraced by the youngest population in the world – Africa is about to witness the most tech-savvy generation on the planet. The launch of the mobile app therefore posed the opportunity to move Ecobank towards digital, using a language deeply ingrained in this demographic. – Creative Director: Damien Robins
Speaking to the digital youth market required a digital language. Based on the simplicity of mobile messaging, the campaign's visual language communicates the simplicity of digital banking.
Pre-launch Teaser Campaign
Launch Campaign
Launch Events (across 30+ countries)
Roll-out, Phase 2
