Ecobank Mobile App

  • Matthias Reichwald
  • Yinka Obisesan
  • Ewura-Ama Thompson

With over 900 million mobile phones embraced by the youngest population in the world – Africa is about to witness the most tech-savvy generation on the planet. The launch of the mobile app therefore posed the opportunity to move Ecobank towards digital, using a language deeply ingrained in this demographic. – Creative Director: Damien Robins

Ecobank Mobile App by Matthias Reichwald
Speaking to the digital youth market required a digital language. Based on the simplicity of mobile messaging, the campaign's visual language communicates the simplicity of digital banking.
Ecobank Mobile App by Matthias Reichwald
Ecobank Mobile App by Matthias Reichwald
Pre-launch Teaser Campaign
Ecobank Mobile App by Matthias Reichwald
Ecobank Mobile App by Matthias Reichwald
Launch Campaign
Ecobank Mobile App by Matthias Reichwald
Ecobank Mobile App by Matthias Reichwald
Launch Events (across 30+ countries)
Ecobank Mobile App by Matthias Reichwald
Ecobank Mobile App by Matthias Reichwald
Ecobank Mobile App by Matthias Reichwald
Ecobank Mobile App by Matthias Reichwald
Ecobank Mobile App by Matthias Reichwald
Ecobank Mobile App by Matthias Reichwald
Ecobank Mobile App by Matthias Reichwald
Roll-out, Phase 2
Ecobank Mobile App by Matthias Reichwald
Ecobank Mobile App by Matthias Reichwald
Matthias Reichwald
Graphic Designer
Yinka Obisesan
Freelance Producer
Ewura-Ama Thompson
Social Media Manager