ELEVATING THE EVERYDAY
Build upon the creative direction of ‘Authentic Application’ in order to shape a modern and premium vision for Dove Skin Cleansing product stills.
Whilst auditing Dove’s image bank we identified a disconnect between overly designed product images and Dove’s reputation as a champion of authenticity. ‘Elevating the everyday’ was proposed in order to address this. By capturing products in-situ, whilst maintaining a premium aesthetic, we are able to evoke an authentic yet accessible luxury.
The shoot creative focused on the simple beauty of effective products that enrich everyday routines. Our aim was to evoke small daily indulgences that bring moments of joy, to show how a premium product experience can enhance each day.
