Follow Your Flavour: Diageo

What do your flavour preferences reveal about you? We took Diageo's data-rich FlavorPrint technology to India, the largest whisky market in the world, with an engaging social first consumer experience. Users begin with a vivid and rich immersive flavour quiz, with each ingredient carefully selected to capture a facet of the Indian palate. At the end of the quiz, users' unique FlavorPrint is revealed in a custom piece of art, along with curated cocktail recipes based on their flavour profile. The challenge was to capture a variety of senses through motion, sound, colour and shape, to create a bespoke and unique generated piece of art, representing the user's FlavorPrint. Working together with our generative artist and copywriter, we came up with visual representations of flavour profiles for each combination of flavours, creating a design system for endless variables.