Good Storytelling Transcends Borders
After it's success in the UK the Client ran it all over the World.
Casting Is Crucial In this case we found the perfect actress but our Client wanted a clichéd model. A win:win situation came about when we identified the Client just didn't like our heroine's cropped hair. A simple wig solved the problem.
McEwan's Best Scotch Campaign
(A Beer with strong ties to the North East region of the UK)
To create the right solution for beer drinkers (rather than the client) we had to challenged the client brief and expectations.
We were asked to create a outdoor poster campaign. But we knew beer could build a stronger emotionally connected brand personality on TV.
Turning Posters into Television
Buying TV media wasn't the issue - Being regional it was cheap. Prohibitive TV production costs were the problem.