Frooti Fizz

  • Matteo Giuseppe Pani

Frooti Fizz is a sparkling mango juice in India. The goal with this new branding was to merge the visual languages from the existing brands so the consumer would feel some familiarity while also recognizing a fresh new evolution of these beloved Indian brands. We developed a library of optical illusion patterns that trick the eye: they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador as she represents the brand attributes of Frooti Fizz: she's funky, fresh & full of energy. Credits CAMPAIGN CREATIVE / ART DIRECTOR:  Jessica Walsh CLIENT CMO: Nadia Chauhan DESIGNERS: Matteo Giuseppe Pani, Felipe Rocha,  Daniel Brokstad, Fumi Omori, Chen Yu, Angela Iannarelli,  Gabriela Namie, Yaya Xu, Joao Lucas, Heejae Kim ANIMATION DIRECTION: Jessica Walsh,  Justin Gammon ANIMATORS: Karan Singh, Yaya Xu,  Daniel Brokstad, Joao Lucas 3D ARTISTS: Pablo Alfieri, Pierre Bourjo,  Joao Lucas RETOUCHING: Daniel Plateado,  Ekaterina Markevich