FT X Richard Mille and Ferrari — 'Performance as an indicator of style'

Project type: branded content, digital display ads and social media Role: art direction, UI & UX design Web development: Niv Suresh Digital design: Giulia Monterrosa Digital producer: Kate Armstrong Year: 2022 'Performance as an indicator of style'. The objective of this branded content campaign was to tell the story of the amazing collaboration between Richard Mille and Ferrari, which gave birth to the RM UP-01 Ferrari. Both of these brands share an obsession with excellence, precision, and innovation. Targeted to HNWI, luxury and watch enthusiasts in Europe. The main deliverables for this project were: a responsive bespoke one-page scroller website, digital display ads for ft.com and social media assets for the various platforms. The website includes two videos, a 360° product gallery, an interactive inside/outside of the watch, and an article about this truly unique and luxurious watch.