Batiste
Campaign look and feel for Batiste’s product launch of their new 2 in 1 dry shampoo and conditioner. As part of the campaign, I designed the campaign look and feel for a national TV campaign, Batiste’s social channels and an out-of-home print campaign. The OOH campaign was made up of ads in crowded environments, such as a busy tube carriage or a lift. The art direction played on this further with tight crops and uncomfortable text.
