Get with the times.

D&AD - Teen Vogue x Case For Her - Mind the pleasure gap. Get with the times. To tackle the taboo of female sexuality and pleasure I wanted to focus on the topic of female masturbation, as I find this is the biggest 'taboo' of the broader topic, and possibly the route of the issue. It is also a topic of strong inequality between the sexes. I approached this by trying to show how female masturbation has been happening since the begging of time, highlighting how outdated the taboo is. Using a fun collage style, I was able to present this idea in a memorable way that appeals to the audience of young women, I also based the campaign around social media, with it being an easy appropriate way to connect to a large audience.