Global Eye Campaign

  • Matteo Salomoni

These illustrations were created for Global Eye, an entity focusing on the awareness of environmental issues. The social media campaign revolved around the idea of conveying information and messages through the use of text and typography organised in an image. This technique was inspired by micrography and relied on the viewer understanding the image as whole at first sight, but then taking the time to take it apart and assimilate all the information within it.

"White Bear" for Global Eye Campaign.
"Penguin" for Global Eye Campaign.
"Polar Bears" for Global Eye Campaign.
"Handprints" for Global Eye Campaign.
"Carbon Footprint" for Global Eye Campaign.
"How Much Time Left?" for Global Eye Campaign.
"Reduce, Reuse, Recycle" for Global Eye Campaign.
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