Grassroots For Good

Proud to announce that a judging panel made up of some serious movers and shakers from across the creative industries have awarded HeyBigMan! runners up in TFL's prestigious annual Diversity in Advertising competition. Our submission was a campaign to announce Grassroots for Good, a soon to be launched platform and network for non professional football clubs to help raise awareness among the general public around all of the amazing things that are happening within the grassroots football scene. It’s a little known fact that there are many clubs within the lower echelons of football across London and beyond, who exist not only to get people playing football (and all of the good that comes with that) but who also align themselves with good causes and do incredible work within their communities and our wider society.   The out of home campaign will run across the TFL network, announcing Grassroots for Good as an entity and in doing so, shine a spotlight on these wonderful clubs and all the people that make grassroots football what it is. The grassroots scene is a fun, vibrant and inclusive world to be a part of. Keep an eye out in the coming months for our campaign and discover how to get behind the team that's improving lives in your area.