• Lydia Raghavan
  • Emma Love
  • Scarlett Bovingdon
  • Bonnie Reilly
  • Chelsea White
It's violently safe to say that Grime artists don't go on Mumsnet.
"Is it a MILF website?" was one guess.
So we ripped a bunch of thread topics from Mumsnet forums and asked the UK Grime scene for their sage advice.
I concepted and directed the five, three to four-minute films that premiered on the channel before going out on social - where they connected with a young audience and built VICELAND'S brand awareness.
Over 2 million views online.
Over 6 million unique impressions on Snapchat.