Brief
Compel media buyers and brands to partner with Guardian Labs to make forward-thinking brand activations.
Insight
Guardian Lab’s fosters an openness to insight, collaboration, and imagination with its partners, making incredible brand activations possible.
Idea
Open your world to open ideas. A fantastic world of imagination and possibility executed as an online destination for partners to realise activations through harnessing the power of The Guardian’s groundbreaking approach to open journalism, collaboration, live data, and unique readership. Made in partnership with renowned illustrator Richard Hogg.
Results
The site enabled The Guardian, to succeed in building upon key content partnerships with EE, HP, Zurich, and Lloyds TSB while also providing further scope to showcase many more ground-breaking partnerships for the future. Open ideas was made into a roadshow that traveled around some of London’s biggest media buying offices.