H&M

HACK THE FASHION SYSTEM After the successful designer collaboration with Viktor and Rolf in 2006, this is the second time that H&M has teamed up with a Dutch designer duo. However, the collection tells a different story this time. Bas created a brand & visual communication style that emphasises the Hacked by_ method. The images were cut up and redesigned into collage compositions. The layering of several images gives a recognisable HACKED by_language and a fresh brand positioning within the Fashion system. The work consisted of digital billboard, window & instore communication, social media strategy & pr / influencer with Victoria Koblenko.

Team Credits

Bas Manders

  • Art director
  •  

Project Tags

Companies

  • H&M

    H&M

    • Fashion and Textiles

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Bas Manders
Art director