HACK THE FASHION SYSTEM After the successful designer collaboration with Viktor and Rolf in 2006, this is the second time that H&M has teamed up with a Dutch designer duo. However, the collection tells a different story this time. Bas created a brand & visual communication style that emphasises the Hacked by_ method. The images were cut up and redesigned into collage compositions. The layering of several images gives a recognisable HACKED by_language and a fresh brand positioning within the Fashion system. The work consisted of digital billboard, window & instore communication, social media strategy & pr / influencer with Victoria Koblenko.

Team Credits

Bas Manders

  • Art director

Project Tags


  • H&M


    • Fashion and Textiles


Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project

Like what you see? Be the first to leave a comment for Bas!

Add comment
Bas Manders
Art director