HACK THE FASHION SYSTEM
After the successful designer collaboration with Viktor and Rolf in 2006, this is the second time that H&M has teamed up with a Dutch designer duo. However, the collection tells a different story this time.
Bas created a brand & visual communication style that emphasises the Hacked by_ method. The images were cut up and redesigned into collage compositions. The layering of several images gives a recognisable HACKED by_language and a fresh brand positioning within the Fashion system. The work consisted of digital billboard, window & instore communication, social media strategy & pr / influencer with Victoria Koblenko.