Brief
Inform existing and new business customers how Haven Power can enable them to go green and save money along the way.
Insight
Many businesses have the desire to switch to a green energy provider but worry they will lose control over the cost of their energy
Idea
You’ve got the power, was the idea of giving businesses an empowering message to take control to go green through Haven Power. The messaging 'You've Got The Power' and call to action of ‘#SwitchToSmile’ was visually brought to life by a ‘smile dial’ which sat across the face of different businesses powered by Haven Power. The campaign was delivered as a pilot 360 campaign in Ipswich (the home of Haven Power) that included press, radio, outdoor, online and even a campaign bus that transported the Haven team around spreading the brand's message.