Hilma loves you

  • Georgios Chiotis

Imagine a space where you can eat the most delicious modern Nordic cuisine, sip on the most innovative cocktails - then at night, party with Stockholm's hottest DJs. Oh, and you can get a tattoo while you are at it. Inspired by the legendary Hilma af Klint, a Swedish artist and mystic, the brief was to create a launch plan, marketing strategy, content blueprint and social media activation path. Taking elements from her mysterious and alluring spirit, we created a clear tone of voice, reflective of the open mind and taste for adventure. I worked with the local team to activate the marketing strategy and rolled out the visual identity of the brand on social, web and paid advertising. The brand launched and was quickly established as one of Stockholm’s best venues, with mentions in the Excellent Communications Design category at the German Design Awards and was a Best Bar Finalist at the prestigious Frame Awards.