Xbox x Scape
How do you break the perception of gaming as a solitary activity? By showcasing the power it has to bring people together, create tribes and unite players.
I orchestrated the partnership between XBOX and Scape, rolling out devices in their communal spaces across their UK properties. We created activation campaigns for new releases and inter-location tournaments, starting with an all-out Gears 5 Mega-Tournament.
We also run competitions with various XBOX prizes, with 20 lucky winners getting VIP experiences at the X019 event at the Copper Box Arena.