The first landing pages developed in Hostmaker for specific campaigns had very good results in terms of traffic. So, the team needed to be more flexible in the production of landing pages and include different ones in more campaigns. We needed to be faster in planning, production and modification.
In order to make this process more sustainable, Development would create an intranet where any user could build their landing page using different modules without any knowledge about coding. Design’s job was to guarantee that there were modules enough for any type of content, perfectly customisable, responsive, possible to position in different parts of the layout without breaking it. Apart from this, Design should limit the use of these modules in order to keep usability best practices.
There was a first benchmarking investigation, focused on competitors and references from other industries. We resumed best practices, presented it to stakeholders and translated it to wireframes.