The original logo is a 12 point compass, pointing in all directions to signify travel. After thinking I noticed that the points point in, rather than out. Showing that OETG have everything you need when it comes to travel. I wanted to create a brand which has a feel of travel, a feel of movement and a feel that a destination has more hidden depths to it than what we see until we explore. The kaledoscope effect has all these feelings of discovery.