I improved the sign up process at Utopicode

  • Adam Wieclawski

A South American tech recruiter was in need of a smoother onboarding experience on their website.

TYPE OF PROJECT
Website overhaul, Arts and heritage

MY RESPONSIBILITIES
Research, Information Architecture, Product Design, UX Strategy, UI Design

TOOLBOX
Adobe XD, Adobe Illustrator, Wordpress, Trello, Maze

PRODUCT DESIGN FRAMEWORKS
First principles, Requirements and constraints, Impact-Effort matrix

UX METHODS
Contextual inquiry, Surveys, User and stakeholder interviews, Card sorting, Persona building, Task analysis, Journey mapping, Userflow, Prototype feedback session, Heat maps, Analytics review
See how this product works on adamwieclawski.com
Read a full case study on adamwieclawski.medium.com
The new Figma high-fidelity flow put forward the case for a new onboarding experience. By adding selection controls and a progress bar, the new sign up journey fosters a sense of effortless continuity. The ability to save the progress or skip the questions underscores the full customisation. Finally, showcasing privacy notices addresses the issue of transparency and how the input data is being handled.