The venue facilitates a shared experience, helping individuals to rediscover their childhood imagination and relearn how to play. The event takes place in a round white room, with a high ceiling, and natural lighting. By making the room feel open (with the help from a lack of windows), the guests invited to lose track of time through inclusion and collaboration, while the white walls encourage them to create their own 'enchanted worlds'.
The absence of time, curved ‘blank canvas’, and unusual presentation of food create a liminal space, which may feel uncomfortable at first. However, liminal spaces are unsettling by nature, as they are places in which transformation occurs. This is supported by a subtle soundscape featuring unintelligible conversations between creatives in a design studio, preventing silence and creating a more relaxed atmosphere.