Poster design and illustration for Index Exchange — Transparency Matters 2.0. To celebrate the launch of Index Exchange's new server-to-server product launch at their Transparency Matters 2.0 breakfast I was tasked with illustrating and communicating some of the main ideas relating to their new product. These were choice, control, transparency, neutrality and openess.
The project was completed using two routes, one more typographic and one more illustrative, whilst still remaining firmly inside the brands guidelines. The typographic concept takes the word on display and boldly illustrates its meaning. The more illustrative option plays with the square nature of the Index Exchange logo to create geometric shapes indictive of each word.