Brief:
Take an existing unknown or forgotten brand/product and explore its use of convergent media.
Problems:
1. Small florist shops are getting less business due to big company chains selling easy affordable flowers.
2. Florists and flowers are aimed at women.
3. An existing florist in Glasgow called Moody Cow does not have an online presence and a terrible brand identity.
Our Solutions:
1. Develop the Moody Cow company.
2. Improve the Moody Cow brand identity.
3. Help small florists.
4. Bring florists into the modern day by making an app.
Concept:
To help develop the Moody Cow company, we wanted to create an app, that allowed florists to join onto a database under the name “Moody Cow”. The florist closest to the customer would get the business. The “no fuss” app would be male orientated.