It's Nice That x Arjowiggins

  • Simon Smith
To mark the launch of the digital version of Arjowiggins’ Paper Book It’s Nice That partnered with the creative papers brand for a series of features on designers and the tools that are essential to their practice. The project was a celebration of the tools behind diverse approaches to design and photography.
To support the series, we created an Instagram campaign which asked It's Nice That followers to share the unique tools they use in thier creative process. Throughout the four week series, we highligted creators who had fascinating techniques to share with our wider community.
We gave our readers insight into the work of photographer and image-maker Carl Kleiner, renowned graphic designer George Hardie, Prague-based collective Studio Mütanta and Irma Boom, Dutch designer and “Queen of Books.”