Babyshop is the leading baby and child store in the Middle East and in 2017 they wanted a complete new brand philosophy and with it a new look and feel.
THE NEW PHILOSOPHY: It's all about your style as the parent. YOUR style is letting your kids live, thrive and express themselves. You give them the roots to stay grounded and the wings to soar. Any way you parent, that's fine... it's your style.
For the full year of 2017 not only did we launched the new re-branding of Babyshop but lead the fashion campaign and collection shots for each season.
MY ROLE: Creative / Head of Art / Art Direction / Design