POTATOES ON MARS

  • Naz Yunt
  • Benjamin Schwartz
POTATOES ON MARS by Naz Yunt
IDEA: A team of world-class scientists will grow potatoes under Martian conditions in a bid to save millions of lives.
The experiment, led by the International Potato Center (CIP) and NASA, is a major step towards building a controlled dome on Mars capable of farming the invaluable crop in order to demonstrate that potatoes can be grown in the most inhospitable environments. 
The goal is to raise awareness of the incredible resilience of potatoes, and fund further research and farming in devastated areas across the globe where malnutrition and poverty are rife and climbing.
So far it has reached over 5 Billion media impressions and is now headed to grow these spuds in Bangladesh.
For more information click here
MY ROLE: Creative / Art Direction
AWARDS
Cannes Lions 2017 - Health / Health & Wellness / Gold
Cannes Lions 2017 - Innovation / Applied Innovation / Silver
Cannes Lions 2017 - PR / Use of Technology / Silver
Cannes Lions 2017 - 4 Shortlists (Health & Wellness, Media, Promo & Activation)
D&AD Impact - Graphite Pencil / Responsible Production & Consumption / 2017

Companies

  • O

    Ogilvy & Mather

    Skills

    Naz Yunt
    Creative | Art Director | Designer
    Benjamin Schwartz
    Creative Services Manager