IDEA: Kids will believe anything if it’s wrapped up in a nice story, so using a colorful illustrated storybook and a breakthrough interactive mobile app, we convinced them that they had a fish living in their tummy, which they needed to care for by drinking water every day to keep it happy and healthy.
Application URL
MY ROLE: Creative / Art Direction / Storytelling
AWARDS
Lovie Awards 2016 - Mobile Applications - Health & Fitness - Gold
Dubai Lynx 2017 - Branded Content & Entertainment - Use of Digital & Social - Grand Prix
Dubai Lynx 2017 - Direct - Charities, Public Health & Safety, Public Awareness Messages - Silver
Dubai Lynx 2017 - Integrated - Branded Games - Bronze
Dubai Lynx 2017 - Integrated - Craft Storytelling - Bronze
One Show 2017 - UX/UI - Mobile / User Experience - Silver Pencil, Merit
One Show 2017 - Branded Entertainment - Mobile / Mobile - Merit
Effies MENA 2017 - Youth Marketing Children - Gold
Effies MENA 2017 - Entertainment & Sports - Gold
Dubai Lynx 2018 - Healthcare - Health & Wellness Tech - Silver
