ITV Creates

From January 1st 2019 ITV launched a new on-screen identity project across the ITV main channel, curated with Charlie Levine. Every week new idents will be showcased, with a different interpretation of our logo created by a wide range of British artists. All of the work is influenced by ITV, our programmes or the artist’s personal relationship with ITV and television itself. The project aims to reflect ITV's ongoing commitment to creativity, giving a platform to UK talent and giving a unique and inspiring new look each week of the year.