Jack Rocks The Macbeth was a partnership between Jack Daniels, Spotify and the NME which showcased the best in new music through a residency at The Macbeth; a classic East London music venue which was in need of some TLC!
Despite having such a rich music heritage, Jack Daniels was struggling to connect with a milennial audience, and so enlisted the help of Spotify and NME. With the combined editorial pull of the NME and Spotify’s Browse we were able to book some of the hottest tipped and most exciting new bands around as well as some exciting big names, populating a three month residency at the venue.
In a true collaboration, Spotify helped project manage, produce, book talent, provide Browse editorial and social support, and fill the venue with music fans night after night through competitions and ticket giveaways. UM Studios captured all content and created the case study film below...