Jose Cuervo and Spotify teamed up for the ultimate UK university playlist battle, capitalising on university rivalries in an online & interactive campaign.
We partnered with 50 student radio stations in the UK to collect collaborative playlists from 50 universities, curated by their students and promoted by student radio.
We drove users through to a Jose Cuervo University playlist leaderboard and here student consumers could vote for their uni playlist for the chance to win a co-branded Spotify and Jose Cuervo night at their union, headlined by Alexis Taylor (Hot Chip) and Orlando Weeks (The Maccabees).
The campaign was hosted on Spotify and Facebook to ensure a huge uptake, and votes far outnumbered campaign predictions.
The University of Portsmouth won and the event was a huge success.