As part of a brief to design a small business identity and logo, I chose to develop a concept for a new gin bar in the Northern Quarter of Manchester. The target customers for the bar would either be typical, discerning gin lovers with a good knowledge about the process and the different types of gin - or those who are simply looking to relax and enjoy a high-end experiential atmosphere. Either way - the key focus is on the gin itself. With that in mind I based my design on simplistic yet immersive gin concepts, drawing on the botanical ingredients and copper machinery and tubing used for the distillation process - as well as 1940s cultural references to gin.