CHALLENGE
Create a vector illustration inspired by an article about diversifying revenue streams to keep your startup afloat.
SOLUTION
The concept is about providing a fertile environment for a new business to thrive and grow. I wanted to create a playful take on the topic, choosing bright, bold colours to reflect an optimistic future, and applying texture to add a depth and warmth to the vectors.
Rough concept sketched in Procreate
Grayscale lineart created in Adobe Illustrator
Colour blocking to work out the colour palette