Keep your startup afloat

  • Claire Pettifor

Self-initiated conceptual hero illustration.


Create a vector illustration inspired by an article about diversifying revenue streams to keep your startup afloat.


The concept is about providing a fertile environment for a new business to thrive and grow. I wanted to create a playful take on the topic, choosing bright, bold colours to reflect an optimistic future, and applying texture to add a depth and warmth to the vectors.​​​​​​​
Rough concept sketched in Procreate

Grayscale lineart created in Adobe Illustrator

Colour blocking to work out the colour palette