The idea was to focus this Christmas campaign on the magic of giving, encouraging the audience to 'let the magic in' for Christmas. This concept is represented by the glistening white scenery caused by the magical indoor snowfall.
These images were used for promotional materials all over Budapest and online (press, OOH, POS, digital), to promote the offering of Hungary's top shopping destination. The TV spot was broadcast on national channels across the country.
Client: Arena Plaza
Creative Director: Ann Moyse
Art Director: Thibaud Ramade
Photographer: Istvan Labady
Video production: Recordline
(Disclaimer: the soundtrack to the TV ad is a client restriction and not a creative choice.)