Using directional signage as a creative device to promote the client's fashion offering and authority, this campaign features different trends in a youthful, delicate and approachable way.
These images were used for promotional materials all over Budapest and online (press, OOH, POS, digital), to promote the offering of Hungary's top shopping destination.
Client: Arena Plaza
Art Directors: Ann Moyse, Thibaud Ramade
Photographer: Istvan Labady
Video production: Recordline Production
(Disclaimer: the soundtrack to the TV ad is a client restriction and not a creative choice.)