LNDR - Camel Toe

LNDR is a brand that creates high-end activewear at a high-end price. They combine cutting edge technology with sleek, stripped back styling to make the only gym kit their savvy, high-achieving audience would ever need. The problem? Activewear is absolutely everywhere. So how do you grab attention in a market cluttered with fast-fashion, aspirational quotes, influencers, dubious subscription schemes and eye-watering prints? You dare to tell the sweaty, crotch-y truth. We scoured comments, real world reviews and polled the LNDR audience via Instagram to uncover all the ways activewear lets real women down… and we didn’t hold back with telling the world what they said. From swamp crotch to cameltoe, VPL to see-through leggings – we told it like it is to create a campaign tackling disappointing activewear head-on. Think frustration, but make it premium. The result? A gorgeous film with a relatable twist that cuts the live-laugh-love you-go-girl namaslay bllsht.