LONELY PLANET

  • Alistair Kilpatrick
  • Steve 'Buzz' Pearce
Poke were briefed to transform lonelyplanet.com into an online Bible for travellers. This was a year long task to create a living, breathing property that’s dynamic, reactive and relevant to every person that visits the site. Like the books we wanted the site to be a wealth of information but also be a place to inspire you to explore and contribute your own story. Since launching it won the Webby Award for Travel three times, 2009, 2010 and 2011. Role: Art Direction, Lead Designer and UX.

Credits: Creative Director: Nik Roope, Design Director: Steve ‘Buzz’ Pearce, Designers: Will Cheyney, Dom Goodrum, Producer: Peter Beech, Kate Theakston
LONELY PLANET by Alistair Kilpatrick
LONELY PLANET by Alistair Kilpatrick
LONELY PLANET by Alistair Kilpatrick
LONELY PLANET by Alistair Kilpatrick
LONELY PLANET by Alistair Kilpatrick
LONELY PLANET by Alistair Kilpatrick
LONELY PLANET by Alistair Kilpatrick
LONELY PLANET by Alistair Kilpatrick
LONELY PLANET by Alistair Kilpatrick
LONELY PLANET by Alistair Kilpatrick
LONELY PLANET by Alistair Kilpatrick
LONELY PLANET by Alistair Kilpatrick
LONELY PLANET by Alistair Kilpatrick

Alistair Kilpatrick
Principal Designer
Steve 'Buzz' Pearce
SVP Design