Lynx 'Deliver The Chill'
For Lynx Ice Chill we recruited a celebrity 'crew' to keep the British public smelling fresh.
The campaign features brand ambassador Anthony Joshua OBE, Manchester United midfielder Jesse Lingard, rapper Tinie Tempah and YouTube star Calfreezy as they scout out young lads in need of some deodorant.
A prize giveaway offered fans the chance to win a prize with each featured celebrity. We also created limited edition cans featuring Anthony Joshua.
The work was written by Graham Ensor and art directed by Darran Solan.