M$ BANKS X AMAZON - ON MY WAY LAUNCH PARTY

OBJECTIVE TO PLAN A LAUNCH PARTY AND CELEBRATE THE RELEASE OF M$ BANKS’ NEW CHRISTMAS SINGLE WITH AMAZON MUSIC AND +44. THEME PINK SANTA’S GROTTO INSTALLATION BAYY COMPLETELY TRANSFORMED THE VENUE WITH EACH ROOM FULLY CUSTOMISED AND A FULL FRONT INSTALLATION TO CREATE AN IMMERSIVE EXPERIENCE FOR GUESTS. KEY DETAILS TO FURTHER ENHANCE THE EXPERIENCE INCLUDED A PINK LAMBORGHINI WITH PRESENTS AND AN XL ADVERT CALENDAR FOR THE PHOTO OPPORTUNITIES, HIRED ACTORS TO TAKE ON THE ROLE OF SANTA CLAUS AND THE ELVES, CUSTOMISED COOKIES AND A WISHLIST AREA.