First-of-its-kind mixed reality showcase and immersive concert in Lagos, Nigeria that focused on inspiring African creators and innovators to co-create an inclusive metaverse. Performances from Ayra Starr, Teni the Entertainer and Santi. Nigerian creators music, art, fashion, tech and comedy were invited to explore three key entry points —Meta Spark augmented reality (AR), Digital Collectible (NFTs), and Avatars— and experience new ways to connect with their communities. Metallic Inc Credits: Campaign Marketing Strategy Campaign Creative Direction Incubator & Launch Art Direction Launch Event and Show Production