DIGITAL (ADOBE AFTER EFFECTS, ILLUSTRATOR, INVISION).
“Magenta is a web & app start-up that empowers emerging artists and designers to express their creative voice and talent to fans, galleries, and other creative individuals. Magenta is founded upon three main principles: discovery, collaboration, and research. Users create a profile to discover new, innovative individuals that use the app, based on period, era, style, or other creative interests. Artists and designers can also create their own interests and save ‘playlists’ of individuals for their own purpose. Users can then set up tasks, collaborate with other Magenta users and be reviewed for their talents. The platform has the option for artists and designers to be commissioned (only through Magenta, for small fee), simplifying the transaction and reducing the risk of exploitation, so that emerging talent can spend more time on what matters most, creating. Analytics built-in the app allow artists and designers to track visitors and interested parties by country, language, demographic to maximize their potential. The app was completely redesigned after client feedback. A demo can be accessed here: https://invis.io/ZQ39N0BJ6