I designed the Magento Sap/Ax connector Infographic for the digital agency Youwe to promote their business during trade fairs. The infographic was part of their informative booklet that Youwe gave for visitors visiting their stand. The infographic eventually became the inspiration point for establishing the illustration style for the Youwe brand. Due to this infographic, I became responsible for developing the illustration style for their brand. We live in a time in which we suffer from information overload. Compared with 1986, we receive 5x as much information today [1]. On average only 28% of words are read by users per visit [2]. Infographics help because they are more engaging, make the information easy to digest and have a high shareability. For example, research shows that the willingness to read increases by 80% with colourful visuals [3]. Due to this, The Head of the Marketing department of Youwe commissioned me to design an illustrative infographic that compels the reader to read more and to keep the Youwe booklet. Client Youwe