Make it Magical

  • Rachel Roberts

As the Lead Art Director for BEAUTY BAY’s 2020 Christmas Campaign, I was asked to concept an above the line campaign with the primary objectives being to visually entertain and incentivise the target audience during a period of global uncertainty, and sustain new customer acquisition levels that were seen during the first lockdown. We drew inspiration from Euphoria to create a dream like, midnight aesthetic and cast prominent beauty influencers to feature in their own magic moments. The campaign’s success was evident, meeting all of its key sale and acquisition targets.

Make it Magical by Rachel Roberts
Make it Magical by Rachel Roberts
Make it Magical by Rachel Roberts
Make it Magical by Rachel Roberts
Make it Magical by Rachel Roberts

Companies

  • Beauty Bay logo

    Beauty Bay

    • Hair, Beauty & Cosmetics

Skills

Rachel Roberts
Lead Creative & Art Director