Brief
With over 37 seperate productions across the globe MasterChef had become a global authority on food and cooking.
It’s vast, global TV audience would listen with respect when it talked.
Solution
Create a multi-channel strategy for the brand that could take them into food retail, kitchen ware, publication, events and online.
All unified by the brand essence of “Inspiring Food Lovers”
Impact
With a consistent and coherent brand identity the MasterChef brand is growing exponentially
• 43 unique productions globally
• Kitchenware brand launched in France
• Food retail range to be launched in the UK
• New books launched in the UK, USA, Australia and France
• YouTube channel in production