MasterChef

Brief

With over 37 seperate productions across the globe MasterChef had become a global authority on food and cooking.

It’s vast, global TV audience would listen with respect when it talked.


Solution

Create a multi-channel strategy for the brand that could take them into food retail, kitchen ware, publication, events and online.

All unified by the brand essence of “Inspiring Food Lovers”


Impact

With a consistent and coherent brand identity the MasterChef brand is growing exponentially

• 43 unique productions globally
• Kitchenware brand launched in France
• Food retail range to be launched in the UK
• New books launched in the UK, USA, Australia and France
• YouTube channel in production
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