MasterChef

  • Sofia Rebert
  • Sheiya Anisa
Brief

With over 37 seperate productions across the globe MasterChef had become a global authority on food and cooking.

It’s vast, global TV audience would listen with respect when it talked.


Solution

Create a multi-channel strategy for the brand that could take them into food retail, kitchen ware, publication, events and online.

All unified by the brand essence of “Inspiring Food Lovers”


Impact

With a consistent and coherent brand identity the MasterChef brand is growing exponentially

• 43 unique productions globally
• Kitchenware brand launched in France
• Food retail range to be launched in the UK
• New books launched in the UK, USA, Australia and France
• YouTube channel in production
MasterChef by The Plant
MasterChef by The Plant
MasterChef by The Plant
MasterChef by The Plant
The Plant logo
Design Agency
Sofia Rebert
Senior Account Manager
Sheiya Anisa
Production Assistant & Researcher