McDonald's - It's a Family Thing

Agency: Wieden + Kennedy London. We helped launch a shiny new platform for the McDonald’s family brand - ‘It’s a Family Thing’. Coming in at the production end of the project, we weathered the tail end of COVID to produce a couple of TVCs and some digital assets for Maccie’s in Canada. (Shout out to Wendy for single handedly managing the shoot when the entire team got quarantined!) Directed by Alex Hulsey. Co-created with Wendy Richardson, Michelle Lim & Andrea Li.