MINI hatch & convertible mall display roadshow

  • Natalya Reutova

The challenge was to tell the Middle Eastern market about MINI’s new identity and brand vision. 

The most natural way of presenting a city car is to build a MINI CITY. We built a stand, 'The Mini City', with 4 different areas: MINI District, the JCW Garage & MINI Customise, MINI Beach, MINI Gallery ( MINI Art & MINI Connected). As a result, there were high on-site sales during this campaign.