Mobile app

  • Mark Thornicroft

I designed the UI and UX for this app for Warranty Direct Reliability Index. The app provides reliability ratings to help car buyers make an informed choice. I looked at the website for content and to see what the UX was like for the user. From there, I took only the information that the app user would need. Also, I simplified journeys, as well as creating an accessible and simple interface that made best use of drop down menus. For the most relevant information, I created a speedometer style graphic to clearly rank ratings. For such a content-rich app to be quick and informative, it was crucial that I keep the UI and UX clear and simple.