Own and play your own streets.

Starting from a simple brief for some banner ads to promote Monopoly City, a new board game from Hasbro, we created a revolutionary online game that changed what was possible in the digital space and got the whole world playing.

By creating an industry-first mash-up game with Google Maps and inviting gamers to play with their own City’s streets, we made local bragging rights a central part of the game. It worked and the game went viral on a global scale.

By the end of the campaign, the game had over 1.4 million players from all around the world; been covered by news outlets from the BBC to CNN; ranked in the top 20 biggest online games in the USA and the Monopoly City board game had sold out of shops everywhere.

All for zero media spend.

Team Credits

Victoria Buchanan

  • Creative Director


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Victoria Buchanan
Creative Director