Own and play your own streets.
Starting from a simple brief for some banner ads to promote Monopoly City, a new board game from Hasbro, we created a revolutionary online game that changed what was possible in the digital space and got the whole world playing.
By creating an industry-first mash-up game with Google Maps and inviting gamers to play with their own City’s streets, we made local bragging rights a central part of the game. It worked and the game went viral on a global scale.
By the end of the campaign, the game had over 1.4 million players from all around the world; been covered by news outlets from the BBC to CNN; ranked in the top 20 biggest online games in the USA and the Monopoly City board game had sold out of shops everywhere.
All for zero media spend.