Creating the UK’s most popular grocery app

Morrisons launched their Match & More price match and points scheme in October 2014. Their aim was to see off the competition from discount supermarkets with a category-beating mobile experience.

The Match & More mobile app, built for for iOS and Android, provides everything customers need before and after they shop. A shopping list feature helps with planning, while user profiles let customers review points and discount vouchers earned.

The app is also the key to unlocking the ultimate value from Match & More. Its personalised offers don’t appear anywhere else, and the app builds loyalty with the customers’ offers become more relevant the more they shop.

The app was an instant success, with more than 450,000 downloads to date. More than 100,000 Morrisons shoppers now use it to make their shop go further each week.

Team Credits

Victoria Buchanan

  • Creative Director


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Victoria Buchanan
Creative Director