More than a label

  • Daniel Swainson

More than a label is a campaign for men's mental health. We’re partnering with clothing retailers around the UK, asking them to stitch an additional label into every piece of men’s clothing they put on sale. Our labels act as a metaphor for how mental health can't be seen, and that it is often something we overlook or ignore. Each label will contain a link to our website, a space to learn and educate yourself on mental health issues, we will also attach the Samaritans helpline number, so if you ever need help it won’t be far away. The suicide rate for men around the world is typically four times higher than that of women. We hope our campaign will raise awareness, educating others around us and teaching them how to help those who struggle.